The John Lewis D&AD brief was based on them trying to target young consumers. My solution was the idea of pop up rooms in popular city train/ tube stations showcasing John Lewis furniture. The unique campaign will encourage millennials engage with the display and hopefully test the furniture out. The excitement will conclude with the millennials sharing their experience on social media which would then create a chain affect to young audiences. Passers by can buy the range from the pop up on the Ipad available with no need to go in store.